Technological advances are surging and energy revolution is sweeping the globe. The traditional energy industry is encountering the "internal and external diplomacy dilemma" pattern of the double attack of internal sustainable low-cost development and external new energy.
How to meet challenges and seize opportunities for development? The 18th China International Petroleum and Petrochemical Equipment and Technology Exhibition (CIPPE2018), held recently in Beijing, attracted nearly 1800 enterprises from 65 countries and regions worldwide to seek industrial development. During the global oil equipment industry Leaders'summit held in the meantime, experts exchanged views, collided ideas and reached a consensus that the oil industry is still a promising and developing industry. Enterprises need to "technological innovation, break barriers, reduce costs and increase efficiency", and use technological innovation to meet the new normal development of the oil and gas industry.
The exhibition hall displays technology and equipment, but reflects the international competition trend of petroleum and petrochemical industry. What are the new trends in the petroleum and petrochemical industry? Where is the future of petroleum and petrochemical enterprises? Let us explore it.

The market is getting warmer and warmer.
The global manufacturing industry is refining the market structure in lean thinking. Service-oriented manufacturing is a new industrial form of integration of manufacturing and service development, and is an important direction of manufacturing transformation and upgrading. The market is getting warmer and warmer. Enterprises can not change the external environment, but only adapt to the external environment. Facing the new situation, equipment manufacturing enterprises can only get out of the predicament and enhance the ability of survival and development by insisting on introspection and strengthening lean production management. China's petroleum equipment is also under the full armament of lean production and "manufacturing + service", based on development, transformation and upgrading, to service-oriented manufacturing market, to benefit, continue to extend and enhance the value chain, cultivate new growth points, form new momentum.
"Manufacturing + services": win the sense of existence, lean weapon and start again
In the bustling exhibition hall, PetroChina equipment has become the most influential, the largest passenger flow, the most eye-catching exhibition group. Around the equipment product intelligence, automation, information technology, internationalization, highlights the development of lean production, "manufacturing + service," innovation driven, green and other new achievements.
China Petroleum Exhibition Group has a wealth of activities. In the same period, it has held nearly 40 product promotion meetings, technical exchanges and product launches of various styles and levels, such as the ten major standardized service model presentations held by China Technological Development Corporation, the technical exchanges held by gem machinery, the integrated technology introduction and engineering of power stations held by Jichai Power Station, etc.  The drilling speed-up series technical press conference held by the Technical Research Institute and the field practice of SAGD production technology for shallow super-heavy oil dual-level wells in Xinjiang oilfield held by the Xinjiang Technical Research Institute are intertwined.
This year, the China Petroleum Exhibition Group has brought together a number of scientific research enterprises, such as the Institute of Engineering and Technology (hereinafter referred to as the Academy of Engineering), the China Petroleum Pipe and Material Research Institute, the Bohai Drilling Engineering Research Institute and the Xinjiang Engineering and Technology Research Institute, and attracted a large number of Chinese and foreign experts and customers. This exhibition is the first large-scale international exhibition to participate in the exhibition for the first time since the reorganization of the Academy of engineering. The Institute continued the propaganda form of the past year's theme lectures and held 26 thematic lectures during the three days of the exhibition. The lecturers attracted a large number of spectators to watch with enthusiasm and full mental state and professional explanatory skills, especially the lectures on "continuous pipe operation technology and equipment" and "high-performance PDC bits". Blocked into channels. Although time is tight, each exhibit is equipped with a corresponding two-dimensional code, to facilitate the audience to scan the code to understand the product.
Liu Guanghua, deputy dean of the Academy of Engineering, who has just returned from a special technical speech by Saudi Arabian Amy Company, told reporters that the exhibition area of the Academy has attracted many enterprises and people from universities to visit and negotiate, such as the Western Drilling and Engineering Academy has reached the purchase intention of top drive, screw and other products; Jidong Oilfield has made continuous pipe operation for the Academy of Engineering. Interested in technology and equipment, ready to continue the next step of communication and exchange; Russian customers have a strong interest in the series of downhole tools of the Institute of Engineering, driving directly from the exhibition site to the Beijing Petroleum Machinery Co., Ltd. In this exhibition, the Institute of Engineering has collected nearly 5000 customer information, including more than 100 international customer information, providing rich resources for the future development of the market.
Reporters also learned that China Petroleum Equipment Sub-Website has constructed an online exhibition hall of CIPPE exhibition, which uploads all exhibition contents synchronously and displays them for a long time. Users can scan information on-site using two-dimensional code technology. Some enterprises also use new environmental protection materials to realize green display, which is not only non-toxic to the audience in the exhibition. At the same time, new materials can be reassembled and reused, which can save the cost of exhibitors in the next three years.
PetroChina has fully started lean production management in the equipment manufacturing sector and upgraded to service-oriented manufacturing. At the end of 2016, the Group convened the Lean Production Management Promotion Meeting of Equipment Manufacturing, started the Lean Production Management of Equipment Manufacturing, and deployed for about five years, divided into three stages of concept introduction, comprehensive promotion and system upgrading, to create equipment manufacturing lean enterprises and make contributions to cost reduction and efficiency increase. At present, the equipment enterprises that have begun to pilot have been comprehensively promoted.
By doing a good job of "manufacturing + service", PetroChina has transformed from manufacturing and selling a single product to providing systematic solutions and quality services, from product management to brand management, from traditional manufacturing to modern manufacturing services.